Overview

About Us

Overview

At Informate Mobile Intelligence, we believe that new paths cannot be created through old rules. Mobility has redefined the consumer world. It has thrown open newer and ever evolving routes to communication, entertainment and information. The mobile consumer is always connected, always on the go. Hence in order to stay ahead of the dynamic and rapidly transforming mobile market, organizations today require an equally dynamic and real-time understanding of the mobile user.

Thus was conceived Informate Mobile Intelligence. Setting a new standard in mobile consumer intelligence, with the help of India's first on-device mobile meter, Informate captures real time mobile phone usage across a wide network of mobile users. We offer regular insights into a comprehensive suite of market intelligence, from device information, call behaviour, mobile internet behavior to demographic profiling and consumer attitudes.

The Informate meter is arguably the most accurate metrics on mobile behaviour today, providing actual mobile usage data on a regular basis. Together with our monthly consumer survey, the Informate report presents critical insights and competitive benchmarks which will enable organizations to plan richer business and competitive strategies. Informate Mobile Intelligence has initially been launched in one of the fastest growing, most complex mobile markets i.e. India. Our aim however is to be a truly global centre for mobile intelligence and in the near future we will establish our presence in the markets of China, Brazil, USA and Europe.

Heritage

Informate Mobile Intelligence is a division of Cross Tab Marketing Services Pvt. Ltd, (www.cross-tab.com) an established market research and analytics services company. Incorporated in 2000, the company has emerged as a leader in providing offshore outsourcing services and supports several global market research firms in transforming their businesses.

Cross Tab is the pioneer of Online Research in one of the world's most complex and challenging markets i.e. India and currently manages India's largest online panel community. With 8 years of India experience behind us, we understand the challenges and opportunities that these culturally diverse markets represent and this gives us the critical edge over other companies.

Cross-Tab services

End-to-end management of multinational market research projects
Online and CATI data collection in 65 countries and 25 languages
Market research outsourcing services for major market research processes
Secondary research and business analysis
Building and managing respondent panels

Cross-Tab's leadership position as an outsourcing services provider in the market research and analytics domain has been endorsed by several Independent evaluators. Fortune Magazine has listed Cross-Tab as one of the top 100 outsourcing companies in the world for three consecutive years. Deloitte has listed Cross-Tab as one of the fastest growing companies in India for two consecutive years. Cross-Tab routinely tops the lists of Market Research Outsourcing companies in India. Our Corporate office is in India. In addition we also have an established presence in the USA.

Leadership

The Informate team is innovative, passionate and experienced. Their experience ranges from managing large consumer panels to handling multi-country telecom research studies, building and managing products and services and handling large data marts. The team has worked in diverse industries like telecom, research, media, VAS, FMCG and financial services and this varied experience helps in providing the very best to our clients.

Industry Associations

Informate Mobile Intelligence is an active member of Mobile Entertainment Forum, the leading global trade association for companies across the mobile entertainment value chain.

www.m-e-f.org

Careers

Informate Mobile Intelligence is a pioneer in the field of mobile consumer research. We aim to redefine norms and stimulate fresh thinking. At Informate Mobile Intelligence, talented minds come together in a creative, friendly, yet challenging and dynamic work environment. Knowledge is of prime importance to our business and we take adequate measures to keep our employees abreast. We provide a forward thinking environment and a performance based career development plan for our employees.

So if you resonate with our entrepreneurial spirit and have the passion and drive to create new value, we have the right opportunities for you! To be a part of this dynamic and global business organisation, email us at : careers@informatemi.com