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Mobile Intelligence
| Product > Introduction | The mobile user represents the single largest consumer base in the world today. This ubiquitous device is in the hands of over 3 billon people worldwide and has transformed the way we connect and interact with each other. Witnessing the most rapid pace of growth and development, the mobile phone is increasingly becoming a convergence point for communication, entertainment, information and advertising. As the market grows and as consumers evolve, it becomes imperative to develop a richer, more dynamic and complete consumer intelligence system. Introducing Informate Mobile Intelligence. Conceived keeping these very requirements in mind, Informate presents an entirely new approach to mobile consumer research. Unlike traditional research, which relies on a consumer’s stated response to a given set of questions, Informate offers detailed access to actual mobile usage. Through its proprietary on-device metering technology Smart Meter, Informate captures real time and complete data on actual mobile phone usage. In addition, Informate Quest, our syndicated survey captures attitudinal data such as brand awareness, purchase intention, brand satisfaction and preference scores. So while the SmartMeter tracks What are the phone features used and When, the Informate Quest delves into Who the consumers are and the Why of their mobile phone behaviour. The Informate syndicated monthly report provides complete answers to the questions that marketers and organizations are asking :
- Is the consumer?
- Is an active handset user?
|  | - Is most likely to adopt a new
sevice/ handset? | - Are consumers churning?
- Are certain services/ features more successful than others?
|  | - Are the favourite phone features?
- Is their mobile behaviour?
- Are the online and offline mobile phone activities?
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- Do consumers use their phone
and for what? | |
Informate Quest and the Smartmeter data together present critical insights and competitive benchmarks which will enable organizations to plan richer business strategies.
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| Client Solutions |
The mobile industry comprises of an ever expanding set of diverse entities, each with their unique business needs and challenges. However, what binds them together is the common quest for better consumer knowledge and insights.Being a pioneer in the field of mobile consumer intelligence, Informate specializes in mobile consumer behaviour measurement. Our comprehensive consumer knowledge bank enables us to offer a wide suite of insights to address the unique needs of various companies in the mobile space. So whether you are a handset manufacturer, an operator, a media conglomerate or a consultant, we can help you with some answers. |
| Offering | Choose from our range of syndicated reports and custom panel service offerings to enhance your business - Syndicated reports - A wide range of monthly reports are offered based on insights garnered from a market representative, set consumer panel.
Click to see our report types
- Custom panel offering - Here a panel is recruited based on your specifications. Each step of the research process including final analysis is customized.
Click to know more
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| Product > Introduction | The mobile user represents the single largest consumer base in the world today. This ubiquitous device is in the hands of over 3 billon people worldwide and has transformed the way we connect and interact with each other. Witnessing the most rapid pace of growth and development, the mobile phone is increasingly becoming a convergence point for communication, entertainment, information and advertising. As the market grows and as consumers evolve, it becomes imperative to develop a richer, more dynamic and complete consumer intelligence system. Introducing Informate Mobile Intelligence. Conceived keeping these very requirements in mind, Informate presents an entirely new approach to mobile consumer research. Unlike traditional research, which relies on a consumer’s stated response to a given set of questions, Informate offers detailed access to actual mobile usage. Through its proprietary on-device metering technology Smart Meter, Informate captures real time and complete data on actual mobile phone usage. In addition, Informate Quest, our syndicated survey captures attitudinal data such as brand awareness, purchase intention, brand satisfaction and preference scores. So while the SmartMeter tracks What are the phone features used and When, the Informate Quest delves into Who the consumers are and the Why of their mobile phone behaviour. The Informate syndicated monthly report provides complete answers to the questions that marketers and organizations are asking :
- Is the consumer?
- Is an active handset user?
| | - Is most likely to adopt a new
sevice/ handset? | - Are consumers churning?
- Are certain services/ features more successful than others?
| | - Are the favourite phone features?
- Is their mobile behaviour?
- Are the online and offline mobile phone activities?
| | |
- Do consumers use their phone
and for what? | |
Informate Quest and the Smartmeter data together present critical insights and competitive benchmarks which will enable organizations to plan richer business strategies.
|
| Product > What We Capture | Using metering technology and an in-depth survey, complete data on the usage, behavior, attitudes and background information of the panelist is captured. | The chart below gives a glimpse of the multiple data points captured by the Smartmeter. |  | Data quest covers : - Profile : (Age, Gender, Marital status, Occupation, Education etc)
- Satisfaction with service
- Satisfaction with device
- Likelihood of purchasing a new mobile handset / connection within the next 3 months
- Handset company/ model considered for purchase and price band effect on the same
- Perception of an Ideal mobile phone
- Importance of various mobile phone features
- Attitude towards mobile advertising
To view our report types please Click Here
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| Product > Metering Technology | India's first on-device mobile tracker, the SmartMeter continuously tracks mobile usage through meters voluntarily installed on the mobile phones of our vast consumer panel. Through this technology, we are able to deliver to you, complete and in-depth data on mobile usage. | Understand how our Metering Technology works |  |
| Product > Research Panel | At Informate Mobile Intelligence, we pride ourselves on the high quality of our mobile consumer panel. - We follow Best Practices and established Industry norms to recruit and maintain our consumer panel
- By using multiple recruitment methodologies, we ensure that our mobile consumer panel comprises of an ever expanding sample of nationally representative mobile phone users
- The sample is carefully selected to represent the mobile phone population and varied user groups, thereby enabling us to capture data over a wide base of mobile consumers and deliver the most accurate and in-depth mobile intelligence
- To ensure privacy of our panelists we follow rigorous privacy checks, monitored by renowned audit firms
- We apply stringent security measures to help protect personal information from unauthorized access, use or disclosure
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| Client Solutions > Content Creator | Access accurate and regular consumer response to mobile content. With the Informate mobile intelligence report you can : - Gain valuable inputs into new product development
- Narrow down on the most optimum channels to market your product
- Improve business and product development by studying emerging trends and patterns among various target groups
- Plan better business strategies
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| Client Solutions > Portal/Aggregator/Publisher | Get the actual usage data of various portals as well as usage within each portal. Improve your business development and product offering to cater to the latest trends and needs of your target group : - Get a better understanding of competition
- Enhance content strategy
- Inputs into new product development
- Get a head start on emerging trends and future opportunities
- Plan better business strategies
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| Client Solutions > Mobile Infrastructure/Application Developer | Get rich insights into product enhancement opportunities, with our detailed consumer intelligence reports. Complete data on the usage pattern of various applications will help you : - Gain valuable inputs into new product development
- Get a better understanding of competition
- Create ideas to enhance user experience
- Get a head start on emerging trends and future opportunities
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| Client Solutions > Operator | Our vast panel network enables data to be captured across the spectrum of mobile users. This gives us the critical edge, as we present competitive benchmarks, in addition to detailed information on your consumer. Informate Mobile intelligence delivers an enhanced understanding of the mobile consumer's actual usage pattern and user profiles thereby enabling you to make more informed decisions and unearth newer business opportunities: - New non-voice revenue creation opportunities
- Incremental opportunities to enhance your VAS and content strategy
- Improve segmentation
- Prioritize investments by understanding which products/service/features hold the best chance of success.
- Access to quick and accurate results for a newly launched product/service
- Get a head start on emerging trends and future opportunities
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| Client Solutions > Handset Manufacturer | Give your business strategy the Informate advantage. Our comprehensive report throws up numerous insights into both on-network and off-network mobile activities across the different handset models, thereby allowing for : - Valuable inputs into new product development
- Better understanding of various target groups
- Improved segmentation opportunities
- Possibilities to enhance user experience
- Access to quick and accurate results for a newly launched product/service
- Improving business and product development by studying emerging trends and patterns among various target groups
- New revenue creation opportunities
- Access to emerging trends and future opportunities
- Possibilities to improve bundling offers by studying the usage across features
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| Client Solutions > Advertising/Media agencies | Mobile advertising is fast emerging as a critical media opportunity and offers huge potential to build a new consumer touch-point. What is lacking however, is an in-depth and real time monitoring of mobile media consumption behaviour across diverse user groups. The Informate report fulfills this lacuna and offers numerous benefits : - Accurate usage data of mobile as a medium
- Develop insights into usage and attitudes towards mobile advertising
- Plan better engagement strategies
- Develop more efficient and accurate targeting
- Build a better understanding of optimal time to reach your target group
- Improve understanding of the desired content of mobile advertising
- Capitalize on the burgeoning advertising opportunities within the mobile medium
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| Client Solutions > Consultancies | The Informate report offers comprehensive data on the mobile consumer. Our real time monitoring of actual mobile usage behaviour across the consumer spectrum, helps create a uniform standard of comparable data, which will prove invaluable in your client's business : - Plan better business strategies for your clients
- Comparable data for all interest groups across markets
- Get a head start on emerging trends and future opportunities
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| Offering > Syndicated Reports | Choose from our suite of syndicated reports to find insights that best address your business issues. Entertainment - This report gives a comprehensive picture of the actual usage pattern and the overall time spent on different entertainment genres. It covers data on music, camera usage, videos watched, games played etc and is based on actual data and user profiling. Communication - The report delves into the actual usage pattern of different communication tools on the mobile phone, across demographics. Application usage - This report covers data on the entire bouquet of applications used and downloaded by your mobile audience. The actual usage data of the same can be analyzed for your business needs. For example, time spent on entertainment, communication, browsing internet etc can be compared and analyzed. Advertising - The report covers mobile consumption categories with the highest reach and also tracks promotional SMS campaigns. We combine the SmartMeter data with a behavioral survey on attitudes and barriers towards mobile advertising, to present a holistic view of mobile advertising. Internet - The report covers data on internet browsing patterns, duration, content specific browsing activity, top downloaded content, videos streamed et al. All our reports can be further analyzed and profiled on gender, age, occupation, education, SEC, tele circles, usage (heavy/medium/low), operators and handset models.
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| Offering > Customized Panel Service |
In order to address individual business needs and challenges, Informate also offers
Custom Panel and Analysis services. Based on your specific information requirement, Informate will undertake a complete
panel service which includes panel recruitment, installation of the SmartMeter technology, monitoring usage behaviour, data reporting and follow up surveys. The comprehensive and in-depth offering of our mobile intelligence system presents numerous advantages for your business : - Improved understanding of your target group
- Gain valuable inputs into new product development
- Access to quick feedback on new product / communication launches
- Understand purchase triggers and validate WOM drivers
- Get ‘delight point’ cues for sustained marketing campaigns
- Obtain penetration and usage of various applications/ services which would help in cost/ feature optimization
- Identify device or segment specific pain points
Commissioning a custom panel with Informate is a simple process. | We obtain complete understanding of the project objectives, key challenges and need gaps, coupled with target audience
definition with respect to demographics, geographies, user profile based on device(s) and mobile consumption patterns. | We obtain complete understanding of the project objectives, key challenges and need gaps, coupled with target audience
definition with respect to demographics, geographies, user profile based on device(s) and mobile consumption patterns. | Informate will initiate custom panel recruitment based on the client brief using appropriate methodologies. | The SmartMeter is installed on the panel members’ handset and data collection begins. | The periodic user survey will capture answers to custom questions based on the client’s brief and data requirements. | Combining the SmartMeter data with the attitudinal survey, the Informate custom panel report will provide a complete
range of consumer feedback, including custom analysis to address your business needs. | |
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