Informate Mobile Intelligence at the IAMAI Conference on Content and Services 2009
PRESS RELEASE
Informate Mobile Intelligence – Metering the Third Screen
Launches quarterly report highlighting growing currency of mobile platforms after TV and Internet
Mumbai– November 04, 2009: Informate Mobile Intelligence, a specialized telecom research agency, today announced the launch of Informate Mobile Metrics Report highlighting the emerging trends in consumer mobile usage that provides integrated solutions for comprehensive consumer intelligence for the mobile industry in India.
The first two screens, namely TV and Internet have been metered for several years now. This involves syndication of key metrics like audience reach and usage. Informate aims to establish itself as a dominant currency information supplier in the mobile space (the third screen).
“There are now some 4 billion mobile phones in the world – four times as many as there are PC’s. The global revenue potential for these devices is significant: some $4.5 bn in advertising revenues and $25 bn in applications sales by 2013. Those who stand to benefit from these revenues include advertisers, applications developers, handset brands and carriers,” said Kedar Sohoni, President, Informate Mobile Intelligence.
Mr. Sohoni, however, said that at the moment such companies lack reliable behavioral data on a global scale to make media buying or developmental decisions. “They lack a “currency” and Informate aims to address this vacuum by becoming the gold standard for the global mobile industry by providing accurate and trusted data using industry leading metering and survey techniques,” he said.
The Informate report has rich granular data collected over the last six months on various aspects of phone usage among mid to high-end handset users. This segment spends more time on browsing, entertainment and on applications than on voice or text communication. The key differentiator of Informate Research is the automated data collection through its patent pending metering technology, vis-à-vis, stated usage collected through surveys.
The report shows that Google remains the top website accessed on the mobile web in terms of unique users followed by Gmail, Yahoo, Orkut and Getjar with close to 40 minutes spent on browsing every day, while the top applications in terms of reach were Real Player, Visual Radio, Voice Recorder and Snake.
Highlights of the report:
·Time spent on Calling is comparatively high but shows downward trend.
·On an average 25-30 minutes (per day) of active time is spent on voice calls.
·Almost 15-20 minutes(per day) of the active time is spent on Messaging.
·Time spent on chat shows upward trend.
·On an average 40-45 minutes (per day) is spent on Entertainment activity.
·Time spent on Multimedia activities is almost 5 times as compared to time spent on Games.
·Media player & Gallery constitute major portion of the Multimedia time. It also shows upward trend month on month.
Key websites visited via mobile handsets
About the Product
Informate has developed metering software that works on all major platforms. This software is downloaded onto the mobile devices of the company’s panel members. These are people who have registered to participate in the metering as a research exercise. The software records all activities on the device, which is downloaded daily on to Informate’s servers. These then convert the data into reports that can be accessed by customers on a real time basis.
About Informate Mobile Intelligence
Informate Mobile Intelligence, an innovative and valuable service provider in the telecom industry, is the first company in India providing information based on actual mobile usage with the help of its on-device metering technology, which is installed on its panelists’ handset. With the high rate of innovation in handset features and upsurge of VAS services in the telecom market, there exists a need to tap the user behavior and preferences towards these products and services. Informate research will provide vital insights to the various players, including telecom operators, handset manufacturers, VAS application developers, Advertisers, etc. (visit www.informatemi.com)
Informate Mobile Intelligence nominated at Meffys 2009
Mumbai - June 02, 2009: Informate Mobile Intelligence, a specialized telecom research agency, has been nominated for the 2009 Meffys Mobile Entertainment Awards organized by the Mobile Entertainment Forum (MEF). Informate was nominated in the Business Intelligence category for its 'On-device metering technology'. The nominees were selected after three days of judging involving 43 international press and analysts.
The award categories cover virtually every aspect of mobile entertainment and media and for the first time included the Business Intelligence Award to recognize companies which are helping the mobile media industry better track, quantify and analyze data to support continued investment. Informate Mobile Intelligence is an integrated solution for providing comprehensive consumer intelligence for the mobile industry in India.
Meffys are recognized as the official benchmark for measuring success and rewarding innovation in the mobile entertainment industry. Commenting on this recognition, Kedar Sohoni, Director, Informate Mobile Intelligence said, "We are honoured to be nominated on an international platform like Meffys and to be grouped among such highly respected companies within the very first year of the launch our company."
Rimma Perelmuter, Executive Director of MEF, said: "From the meteoric rise of apps-inspired vendors and content owners in driving consumer engagement to the remarkable growth achieved in emerging markets and the evolution of transparent, user-friendly business models, the 2009 entries provide a window to all the latest trends and innovations. More than ever, the Meffys reflect the increasing importance of mobile as a key engagement and entertainment channel for consumers."
About Mobile Entertainment Forum (MEF)
MEF exists to represent the interests of its global membership across the mobile entertainment value chain. Its goals are to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry. With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Hong Kong and the newly established Europe branch, MEF's network of members represents a veritable 'Who's Who' of mobile entertainment businesses and entrepreneurs. For more information and a full list of members please visit: www.m-e-f.org.
About Informate Mobile Intelligence
Informate Mobile Intelligence, an innovative and valuable service provider in the telecom industry, is the first company in India providing information based on actual mobile usage with the help of its on-device metering technology, which is installed on its panelists' handset. With the high rate of innovation in handset features and upsurge of VAS services in the telecom market, there exists a need to tap the user behavior and preferences towards these products and services. Informate research will provide vital insights to the various players, including telecom operators, handset manufacturers, VAS application developers, Advertisers, etc. (visit www.informatemi.com)
