Welcome to our weekly edition of Informate InfoFlash. We are pleased to present you with this week’s update. If you have any questions please do not hesitate to reach us at answers@informatemi.com.
This edition is a FIFA Special where we look at the consumption of World Cup related content through mobile phones. As a build-up to the World Cup we did a mobile survey amongst consumers in India about their interest in the biggest sporting event of the year. We also analyzed data from our meter panel to understand what content was being accessed through mobile phones related to the World Cup.
For more such metrics visit www.smartmobi.in and www.smartmobi.us